RCORP - Rural Center of Excellence on SUD Prevention

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RCORP - Rural Center of Excellence on SUD Prevention

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RCORP - Rural Center of Excellence on SUD Prevention

Reducing Stigma Related to SUD in Rural Care Settings Gallery

Stories of recovery have the power to change viewpoints. They show how recovery from substance use disorder (SUD) is achievable and reveal the impact that treatment and compassionate care can make in a person’s life. 

The posters in this gallery can be displayed in patient care settings to promote an environment free of SUD stigma. QR codes on the posters link to videos where individuals share their stories. These materials also help connect patients, their families, and friends with treatment resources. 

Learn more about addressing stigma in care settings.

Find substance use disorder treatment.

Woman wearing glasses with text "In a perfect world, Deaf counselors would be more available." Signed by Beth.
Woman wearing glasses with text "In a perfect world, Deaf counselors would be more available." Signed by Beth.
Woman wearing glasses with text "In a perfect world, Deaf counselors would be more available." Signed by Beth.

August 1, 2024

Beth's Story

Beth has been in recovery for 31 years. She says, "It doesn't happen in one day. It takes a long time to gain the fortitude, to get healthy, to be grateful, to be clean and sober."

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Quote about recovery: "I misunderstood the point about getting sober-- when you stop using, recovery starts." - John
Quote about recovery: "I misunderstood the point about getting sober-- when you stop using, recovery starts." - John
Quote about recovery: "I misunderstood the point about getting sober-- when you stop using, recovery starts." - John

August 1, 2024

John D.'s Story

John shares how connection to people is vital in recovery. He states, "What worked best for me was working with other people who had similar issues. There was a saying in the treatment program, 'Identify, but don't compare.'"

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Woman named Amber with blonde hair and a nose ring. Text reads "Know your recovery resources."
Woman named Amber with blonde hair and a nose ring. Text reads "Know your recovery resources."
Woman named Amber with blonde hair and a nose ring. Text reads "Know your recovery resources."

April 15, 2024

Amber's Story

Amber has been in recovery for five years. A mother of six, she recently earned her associate degree and runs her own business.

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Man in glasses, Charles, states "18 years in addiction, 38 years in recovery" in a green speech bubble.
Man in glasses, Charles, states "18 years in addiction, 38 years in recovery" in a green speech bubble.
Man in glasses, Charles, states "18 years in addiction, 38 years in recovery" in a green speech bubble.

April 15, 2024

Charles's Story

Charles has been in recovery for 38 years and helps individuals with SUD as an addiction therapist. “Recovery is my work, it’s my ministry,” he says. “Recovery actually works, but you have to work at it.”  

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Man looking thoughtfully with text: Having empathy toward people with addiction goes a long way.
Man looking thoughtfully with text: Having empathy toward people with addiction goes a long way.
Man looking thoughtfully with text: Having empathy toward people with addiction goes a long way.

April 15, 2024

Chris's Story

Now in recovery from SUD, Chris says, “My life has become so much more than I ever expected it would be. I have a sense of purpose. I have beautiful relationships in my life.”

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Jade Malcho, MD, says "I care for patients with substance use disorder in the ED" on a black background.
Jade Malcho, MD, says "I care for patients with substance use disorder in the ED" on a black background.
Jade Malcho, MD, says "I care for patients with substance use disorder in the ED" on a black background.

April 15, 2024

Dr. Malcho's Story

Dr. Malcho, an emergency physician certified in addiction medicine, expresses the opportunity to make a difference. “You have the ability to be there at a critical moment to change [a patient’s] life,” she says. “And if you meet them where they are, you can do that.”

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Nicholas Nacca, MD, stating "Addiction treatment is effective" to support recovery from drug use.
Nicholas Nacca, MD, stating "Addiction treatment is effective" to support recovery from drug use.
Nicholas Nacca, MD, stating "Addiction treatment is effective" to support recovery from drug use.

April 15, 2024

Dr. Nacca's Story

Nicholas Nacca, MD cares for patients in the ED and also has a background in addiction medicine. When working with patients with SUD, he tries to learn more about their experiences, and he encourages other providers to have these discussions.

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Medical professional Timothy Wiegand, MD, states overdose is the leading cause of death for people under 50.
Medical professional Timothy Wiegand, MD, states overdose is the leading cause of death for people under 50.
Medical professional Timothy Wiegand, MD, states overdose is the leading cause of death for people under 50.

April 15, 2024

Dr. Wiegand's Story

Tim Wiegand, MD, is an emergency and addiction medicine physician. ED visits are “an opportunity” and “welcoming is so important,” he says.

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Gary shares his 22-year recovery journey from addiction. Text: "I didn't think I could stop my addiction... Now I've been in recovery."
Gary shares his 22-year recovery journey from addiction. Text: "I didn't think I could stop my addiction... Now I've been in recovery."
Gary shares his 22-year recovery journey from addiction. Text: "I didn't think I could stop my addiction... Now I've been in recovery."

April 15, 2024

Gary's Story

Gary has been in recovery for 22 years. He has many nieces and nephews and loves being “Uncle Gary.” “I love my life,” he says.

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Man smiling, quote: "I entered recovery thanks to a health professional." Javier.
Man smiling, quote: "I entered recovery thanks to a health professional." Javier.
Man smiling, quote: "I entered recovery thanks to a health professional." Javier.

April 15, 2024

Javier's Story

Javier cares for his children and works at an HVAC company. An ED doctor helped him connect with an outpatient program and start his recovery. He had “been stigmatized before,” he says, but he did call the program “because it really showed me that somebody cared.”

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Man with tattoos, identifies as husband, grandfather, construction worker, and takes buprenorphine, with his name "Patrick."
Man with tattoos, identifies as husband, grandfather, construction worker, and takes buprenorphine, with his name "Patrick."
Man with tattoos, identifies as husband, grandfather, construction worker, and takes buprenorphine, with his name "Patrick."

April 15, 2024

Patrick's Story

Patrick, a construction worker who is 8 years in recovery, was highly stigmatized in the ED until a welcoming encounter with an ED provider who showed genuine interest in him.

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Stephanie, a mother, homeowner, professional, and in recovery, on a black background.
Stephanie, a mother, homeowner, professional, and in recovery, on a black background.
Stephanie, a mother, homeowner, professional, and in recovery, on a black background.

April 12, 2024

Stephanie's Story

Stephanie, a mother and homeowner who is 6 years in recovery, shares her experiences and achievements.

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This HRSA RCORP RCOE program is supported by the Health Resources & Services Administration (HRSA) of the US Department of Health & Human Services (HHS) as part of an award of $3.33M in the current year with 0% financed with non-governmental sources.

The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA, HHS or the US Government.

As the Rural Communities Opioid Response Program (RCORP)-Rural Center of Excellence on SUD Prevention, UR Medicine Recovery Center of Excellence provides access to a wide range of resources on relevant topics. Inclusion in this document does not imply endorsement of, or agreement with, the contents by UR Medicine Recovery Center of Excellence or HRSA.  

© Copyright 2025 University of Rochester Medical Center

This HRSA RCORP RCOE program is supported by the Health Resources & Services Administration (HRSA) of the US Department of Health & Human Services (HHS) as part of an award of $3.33M in the current year with 0% financed with non-governmental sources.

The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA, HHS or the US Government.

As the Rural Communities Opioid Response Program (RCORP)-Rural Center of Excellence on SUD Prevention, UR Medicine Recovery Center of Excellence provides access to a wide range of resources on relevant topics. Inclusion in this document does not imply endorsement of, or agreement with, the contents by UR Medicine Recovery Center of Excellence or HRSA.  

© Copyright 2025 University of Rochester Medical Center

This HRSA RCORP RCOE program is supported by the Health Resources & Services Administration (HRSA) of the US Department of Health & Human Services (HHS) as part of an award of $3.33M in the current year with 0% financed with non-governmental sources.

The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA, HHS or the US Government.

As the Rural Communities Opioid Response Program (RCORP)-Rural Center of Excellence on SUD Prevention, UR Medicine Recovery Center of Excellence provides access to a wide range of resources on relevant topics. Inclusion in this document does not imply endorsement of, or agreement with, the contents by UR Medicine Recovery Center of Excellence or HRSA.  

© Copyright 2025 University of Rochester Medical Center