RCORP - Rural Center of Excellence on SUD Prevention

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RCORP - Rural Center of Excellence on SUD Prevention

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RCORP - Rural Center of Excellence on SUD Prevention

Itza Morales, MSB, CASAC

Itza Morales is co-director of operations and opioid treatment sponsor at the University of Rochester Medical Center’s Strong Recovery. She oversees the opioid treatment program, Sobriedad Fuerte (a treatment team for the Latino patient population), the intake and referral team, and the substance use disorder in primary care (SUD-PC) program, among other initiatives. As a project lead with UR Medicine Center of Excellence, Morales is working to reduce stigma and expand access to medications for opioid use disorder in underserved rural communities. With experience that includes research, direct patient care, and administrative roles, she is passionate about expanding services for individuals with SUD and for Latino and African American patient populations in particular. 

Itza Morales

This HRSA RCORP RCOE program is supported by the Health Resources & Services Administration (HRSA) of the US Department of Health & Human Services (HHS) as part of an award of $3.33M in the current year with 0% financed with non-governmental sources.

The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA, HHS or the US Government.

As the Rural Communities Opioid Response Program (RCORP)-Rural Center of Excellence on SUD Prevention, UR Medicine Recovery Center of Excellence provides access to a wide range of resources on relevant topics. Inclusion in this document does not imply endorsement of, or agreement with, the contents by UR Medicine Recovery Center of Excellence or HRSA.  

© Copyright 2026 University of Rochester Medical Center

This HRSA RCORP RCOE program is supported by the Health Resources & Services Administration (HRSA) of the US Department of Health & Human Services (HHS) as part of an award of $3.33M in the current year with 0% financed with non-governmental sources.

The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA, HHS or the US Government.

As the Rural Communities Opioid Response Program (RCORP)-Rural Center of Excellence on SUD Prevention, UR Medicine Recovery Center of Excellence provides access to a wide range of resources on relevant topics. Inclusion in this document does not imply endorsement of, or agreement with, the contents by UR Medicine Recovery Center of Excellence or HRSA.  

© Copyright 2026 University of Rochester Medical Center

This HRSA RCORP RCOE program is supported by the Health Resources & Services Administration (HRSA) of the US Department of Health & Human Services (HHS) as part of an award of $3.33M in the current year with 0% financed with non-governmental sources.

The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement by HRSA, HHS or the US Government.

As the Rural Communities Opioid Response Program (RCORP)-Rural Center of Excellence on SUD Prevention, UR Medicine Recovery Center of Excellence provides access to a wide range of resources on relevant topics. Inclusion in this document does not imply endorsement of, or agreement with, the contents by UR Medicine Recovery Center of Excellence or HRSA.  

© Copyright 2026 University of Rochester Medical Center